No Process. No Purpose... No Story.
We could just grab a camera, meet you somewhere and start filming... but that is a waste of time for both of us. It helps to have a plan and a process. We use the MUSE Storytelling Process to help us find, film and produce the best possible story for your cause.
For your story to work right, we need a main character. This person is called the "heart" of your story and his or her story determines your audience's emotional connection to your film.
Place creates a real connection with our character. This includes physical locations, objects, certain situations and time. Place transports your audience into the story.
This is the reason behind crafting a story. We define this, then use it as a filter to guide us throughout the process of creating the film. We use five keywords to help us define the purpose.
Beginning. Middle. End. Every story has these three major components, but how everything is arranged and defined inbetween is what makes a story great.